Who exactly is eBay appealing to now?  I’m not so sure that they’ve figured out what sellers want nor do they seem to care.

The latest “big announcement” is that eBay will, as of June 16th, 2009, be allowing the first five auction insertion fees to be waived and the Final Value Fees on those auctions be lowered to either $20.00 or 8.75% whichever is lower.

Hardly a big deal for those of us who list many auctions per week.  For me this new procedure will save a measly $1.75 per month (.35 x 5) in listing fees plus a few percent of the FVF which has lately been a low selling price (assuming that those five auctions result in a sale.)  It’s a start and it’s heading in the right direction (down) but I can’t even begin to feel excitement about this change.  Also part of this new offering is that in order to get the five free insertion fees the seller must use the Sell Your Item or Simple listing tool.  I use a third party listing program (Inkfrog) as many store owners do, so I would have to go outside of my inventory management program to save a few dollars.  Probably not worth the trouble for a few dollars.

Why is eBay appealing to the very casual eBay seller?  What do they gain by targeting this customer?  Not much from the looks of it.  Anyone who sells just a few items a month on eBay may not be aware of this change or may not care enough to  increase their auction listings.  Isn’t that what the intended result of this change was?  To increase listings thereby making more money for eBay?  If so, why not serve casual and mega-listers and make that magic number 20 free auctions?  That way the casual listers can still list a few per month, possibly list a couple more things from the basement, and megalisters can actually get a bit of a break on a larger number of auctions and actually be happy to see their monthly bill go down a notch.  Here’s an even better scenario:  the first fifty auctions per month free.  Watch the auctions go up, up, up and eBay can collect all the FVF’s they want.  Ebay and the sellers are happy as clams.

I can still dream, can’t I.

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